Recently there has been a spurt in unethical marketing activities by companies, most notably by justdial and khojguru. I have received emails describing the features of these products from friends who claim they never sent it!
A lot of my friends and colleagues have been receiving non stop, spam emails from companies like snapdeal. As a user I am surely frustrated by this strategy of such companies and the more emails I get the more disenchanted I become towards them. It is very unlikely that I or any of my friends would ever use services like khojguru or snapdeal. While I do agree that email is one of the most cost effective and potent means of reaching out to ones user and informing them about new product features. Over using this medium is surely detrimental as it decreases trust and creates a negative vibe towards the brand.
It is surprising that companies of the size of justdial are following such means to gather eyeballs. It wouldn't be difficult for such companies to invest in an intelligent way of sending email communication. Instead of spamming a single user with mailers of same type repeatedly within a very small duration of time, it would make sense to send different mailers during a longer duration of time. If a user does not respond after sending a mail communication twice or thrice, it would be safe to conclude that he does not belong to the target audience. It would create tremendous ill will if the user continues to get a mail if he is not interested in the product. I hope folks at such companies sit up and think.
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